user-interview-design
How to design and run user (product/UX) research interviews that yield honest insight — non-leading questions, past-behavior focus, participant recruiting, bias avoidance, and synthesis. A deep reference with a discussion guide, an annotated transcript, and a runnable question linter.
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Overview
The quality of your insight is capped by the quality of your questions. Users will happily tell you what they think you want to hear — so a badly designed interview produces confident, agreeable, useless data. This skill is the deep reference for designing and running interviews that surface real behavior and real pain. Heavy detail lives in references/; copy-paste material in examples/; a runnabl
What it covers
- The core rule: talk about their life, not your idea
- Set one learning goal
- Ask about past behavior, not hypotheticals
- Design non-leading, open questions
- Recruit the right people
- Run the room: shut up and follow
- Synthesize into evidence
- The Mom Test