proskillv2.0.0✓ verified
app-store-optimization
How to optimize an app-store listing (ASO) for discovery and conversion — title, subtitle, keywords, screenshots, icon, ratings, and the metadata that drives installs. A deep reference with worked Apple and Google listings and a runnable listing linter.
$npx vanara install app-store-optimization
Included with Vanara Pro ($10/mo) — unlocks all 206 items. See pricing →
Overview
ASO is SEO for app stores: first get found in search, then convert the listing viewer into an installer. Unlike web SEO, the store *is* the funnel — a shopper searches, scans your icon and first screenshots, and decides in seconds. This skill is the deep reference for the two jobs ASO does: ranking (be discoverable) and conversion (turn impressions into installs). Heavy detail lives in references/
What it covers
- Keyword research first
- Title, subtitle, and keyword field
- Creative: icon and screenshots
- Description and what-to-write
- Ratings, reviews, and trust
- Test and iterate
- Creative Assets — Icon, Screenshots, Preview Video
- Metadata Fields — Title, Subtitle, Keywords per Store