proskillv2.0.0✓ verified
unit-economics
Analyze unit economics — CAC, LTV, contribution margin, and CAC payback — to judge whether a business model actually makes money per customer. A deep reference with worked examples and a runnable calculator.
$npx vanara install unit-economics
Included with Vanara Pro ($10/mo) — unlocks all 206 items. See pricing →
Overview
Unit economics answer one question: does each additional customer make you richer or poorer? A business that loses money per customer doesn't fix it by scaling — it just loses money faster. This skill is the deep reference for measuring per-customer profitability: the metrics, the formulas, the decisions they drive, and the traps that make healthy-looking numbers lie. Detailed derivations live in
What it covers
- Compute CAC honestly
- Compute LTV from margin, not revenue
- Read the LTV:CAC ratio
- Watch CAC payback — it's the cash reality
- Contribution margin — the per-unit truth
- Run the numbers
- When unit economics mislead
- LTV Models — Geometric, Cohort, and NRR-Adjusted