product-metrics
Choosing and operating product metrics that reflect real value — North Star definition, the AARRR pirate funnel, activation/retention/engagement, leading vs lagging indicators, guardrail metrics, cohort analysis, and avoiding vanity metrics. Deep reference with worked examples and a runnable cohort-retention check.
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Overview
Metrics exist to change decisions. If a number can go up or down and nobody does anything differently, it is decoration. This skill is the deep reference for picking metrics that focus a team on real value and for instrumenting them honestly — the principles, the trade-offs, and the traps. Heavy detail lives in references/; copy-paste material in examples/; a runnable retention calculator in scrip
What it covers
- Define a North Star that captures value
- Map the AARRR funnel
- Activation, retention, engagement
- Leading vs lagging indicators
- Guardrail metrics
- Cohort analysis
- The AARRR Pirate Funnel
- Choosing a North Star Metric and Building the Metric Tree