proskillv2.0.0✓ verified
pricing-strategy
How to set and structure pricing — value-based pricing, good-better-best tiering and packaging, psychological anchoring, discounting, and price testing — to capture value without deterring buyers. A deep reference with worked examples and a runnable tier check.
$npx vanara install pricing-strategy
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Overview
Pricing is one of the highest-leverage decisions a business makes: a 1% price improvement often beats a 1% gain in volume or cost. This skill is the deep reference for setting and structuring price — the principles, the packaging, the psychology, and the tests. Heavy detail lives in references/; copy-paste material in examples/; a runnable tier check in scripts/.
What it covers
- Anchor to value, not cost
- Pick a value metric
- Package into good-better-best
- Use psychological anchoring
- Treat price as testable
- Good-Better-Best Packaging
- Price Testing
- Value-Based Pricing