objection-handling
How to handle sales objections honestly and effectively — acknowledge, clarify the real concern, reframe with evidence, and confirm. Covers price, timing, trust, and competitor objections, proven frameworks, and reframing techniques, with worked scripts and a runnable structure check.
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Overview
An objection is interest with a question attached. A buyer who objects is still engaged — silence and a polite "we'll think about it" are far worse signals. This skill is the deep reference for turning objections into progress: the mental model, the frameworks, the taxonomy of what buyers actually mean, and the mistakes that kill deals. Detailed material lives in references/; ready-to-adapt script
What it covers
- The core loop: Acknowledge → Clarify → Reframe → Confirm
- Diagnose before you respond
- Use a framework, not improvisation
- Reframe the frame, not just the facts
- Know a real dealbreaker from a question
- Frameworks: LAER and Feel-Felt-Found
- Objection Taxonomy
- Reframing Techniques