proskillv2.0.0✓ verified
market-research
How to size and understand a market without fooling yourself — TAM/SAM/SOM sizing, customer segmentation, competitive analysis, and combining secondary and primary research. A deep reference with worked examples and a runnable sizing check.
$npx vanara install market-research
Included with Vanara Pro ($10/mo) — unlocks all 206 items. See pricing →
Overview
Good market research separates a real opportunity from wishful thinking. The failure mode is not missing data — it's confident numbers built on unexamined assumptions. This skill is the deep reference for sizing a market and validating it: the models, the decisions, the trade-offs, and the mistakes that make founders and PMs over-count. Heavy detail lives in references/; worked material in example
What it covers
- Size with TAM / SAM / SOM
- Bottom-up over top-down
- Segment by need and behavior
- Map the competition
- Combine secondary and primary research
- State every assumption
- When sizing is not the point
- Competitive Analysis